Full Page 4-color Trade Ad
"Sextant"
The headline, "Do you have the tools to chart new territory?," referred to the need for scientist to have key tools such as the Wisconsin Sequence Analysis Package to work in a field where new sequences are added to the databases at a rate of over 250,000 residues per day The copy was a metaphorical comparison of GCG's sequence analysis software to the development of the sextant. The first sentence read, "When navigating vast expanses of sequence data, certain tools are necessary for quick, precise interpretation. The ad included endorsements by respected researchers that used the Wisconsin Sequence Analysis Package.