This 1/2 page island, B & W trade ad was quickly developed to respond to a FDA ruling on a competive pump. The FDA ruled that the company's pump was no longer certified for CIP (Clean In Place) applications making sanitary pumps like those manufactured by Fristam in immediate demand. This ad along with a targeted direct mailer was aimed at the competitor's customers who needed to replace their existing pumps or shut down thier production operations.